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Ever since the beginning of the 20th century, the new urban culture in Mexico required symbols to demonstrate its wealth. With the Mexican Revolution, this need became ever more urgent. The figure of the Tehuan women awakened the desire and dreams of those who saw them, and their features could well have represented the grandeur of the new nation. Tehuan clothes are some of the most attractive, picturesque, striking, elegant, and seductive in Mexico. They have maintained their current form for 100 years. Ornaments usually include colorful, bright and striking floral motifs, the desing of wich inspired these clothes.